The goals of creating business web sites is to make profits or create awareness. In order to achieve any of these objectives, you need to think about how you can make your site more findable? Here are a few tips for you.
- Encourage your business counterparts to link to your web site to increase inbound links.
- Analyse the search languages often used by your customers in their search. Use those words and phrases in your content as frequently as you can.
- Choose good link text for your links so that your page is more relevant to the searches.
Update your content frequently to increase spiders' visits. - Incorporate a weblog and add RSS feeds.
- Submit your site to search engines such as Google, Yahoo!, Alta Vista, About.com, DMOZ, and more.
In addition to the above, a good site should be simple, fun, and attractive with effective navigation links. It should be built around contents, not sheer design. It should be able to communciate clearly your business, products and services. Shy away from plug-ins, fancy design, excessive animations, and complexity. Pages should load quickly, and each page should have a meaningful page title. Lastly, do not send customers away from your site!
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